Artist and Repertoire Representatives, also known as
A&R Coordinators or Talent Scouts, benefit from AI in various ways. This technology helps them analyze data and trends on streaming and social media platforms. For example, AI uses natural language processing to examine social media conversations about artists and assess their popularity. Additionally, it analyzes streaming data to identify artists with high streaming numbers. This analysis allows A&R representatives to predict an artist’s future success effectively. Overall, AI enhances the ability to discover emerging talent.